Aug 02, 2022
In Agriculture Forum
The high user engagement ensures that popular content can spread well. The Instagram Reels algorithm ensures that short videos (can) appear more often on the (explore) feed of users. YouTube Shorts offers many opportunities for channels large and small through short videos and the convenience of quickly interacting with subscribers and users. 5. Social media as a one-stop shop Hosting your own web shop on social media is becoming easier. This offers opportunities. Small companies, but also big players such as Calando and Nike, are already using this application of social commerce . Now that more and more companies are reaching the (data) limits of Google and can only scale their marketing there to a limited extent, social commerce is becoming increasingly interesting as a supplement to the digital strategy. Buying a product via Facebook or Instagram is quick, easy and therefore attractive to consumers. Moreover, social media offers the quite unique technical possibility to both inspire and encourage the customer to make a purchase, within 1 channel. Image from Instagram Shopping. Social media is turning into virtual shopping centers. It only takes a job function email list few clicks to browse products, get inspiration and buy products. As a result of these developments, social media platforms have started introducing new updates for social selling. For example, Instagram has rolled out Checkout in the US, allowing users to make purchases directly on the platform. This will probably also come to the EU in 2022. Pinterest introduced a Shop Tab, where users can browse and shop via product Pins. Tikor is currently testing Ikot Shopping. This followed right after the new partnership with Shopify. Facebook and Instagram are developing chatbots and automated direct messages. A nice extension for customer services to communicate with customers quickly and efficiently and to answer frequently asked questions. Strong growth of social commerce is therefore expected in the coming years . 6. The Facebook Privacy Center & Targeting Under 18s Facebook recently launched a new environment called 'Privacy Center' where you can learn everything about privacy in all apps and technologies of the platform.